Busting through climate change apathy: What will it take?

I’ll admit it. From a communications perspective, the challenge of making people care about climate change had me stumped. I mean, the complexity of the issue along with our enduring fixation with the economy and astounding capacity for denial has made this the Death Star of all social change issues. But quite recently, I have started to feel a shift in the wind. With the coming of the People’s Climate March and the release of Naomi Klein’s This Changes Everything, there are signs that we’re just now figuring out how to crack this nut and gain some critical momentum. Continue reading

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