For those deeply concerned by the current climate crisis, myself included, here’s some good news! While researching an article on the climate movement’s use of social networks, I was able to scan the full extent of the global groups seeded through the efforts of campaigners at 350.org. The results are breathtaking!
In case you haven’t heard of them yet, 350.org is the principal grassroots network driving climate campaigns around the world. It operates using a distributed model, which gives a good degree of autonomy to local chapters.
Before we get into the numbers, consider that 350.org was founded in 2008 and has a full time staff of roughly 90 people (yep, that’s all).
Now, let’s look at the full extent of what they have brought to life these past few years:
- Anti-Keystone XL pipeline protests: 750 actions seeded in North America
- The People’s Climate March last September: 2646 events in 162 countries, 400K people on the streets of NYC!
- The growing divestment movement, which pressures banks, colleges and pension funds to remove investments form fossil fuel companies:450 groups in 180+ countries to date and growing fast
How did they get there? Well, that’s the crux of the article I’m working on. Stay tuned!