#social for survival – WTF?

If you are one of the many of us these days that believe that our planet is headed towards social, economic and environmental crisis, you might be wondering what can help us adapt and possibly avoid the worst.

modern cell phoneIn the past 15 odd years that I have been working with digital media, first as an activist and then as a social media marketing expert and advisor to large resource corporations, I have repeatedly witnessed the transformative effects these tools can have on the political and economic establishment, if and when their use is driven by the collective hopes and fears of a networked society.

Activists around the world are finding out that their collective actions, organized and amplified through social media, are strong enough to force change in spite of government inertia and the resistance of established industrial players. Many of my largest clients are starting to feel this too, by the way, and they are scared.

But if social media is used only to amplify discontent, to say ‘no!’ to everything, we can only go so far. New systems of large-scale deliberation, dialogue and collective problem solving must grow out of this culture if it is to be part of the solution.

So, I open it up to you, my fellow travelers. Let’s use this space to share examples of where online networked power is directed against social, economic and environmental ills but let’s also look for ways we can use social media to crowd source a future in which a resource-strapped planet holds together and offers a decent quality if life for the many and not just the few.

I warmly invite you to contribute your examples and ideas in line with the themes outlined above. I will curate and promote my faves and will be sure to give credit where credit is due!


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